Inspired by loving parents who find it hard to find functional, practical, fashionable apparel and accessories to deck out their 'little Groms'. We are a brother and sister team who have grown up in a Southern California beach town. With the average year-round temp of 70 degrees, we are always enjoying the outdoors. Therefore, sun protection is constantly on our minds. When we started, the availability of trucker hats for kids that were scaled down to fit properly, was minimal.

A 'grom' is a term commonly used in the surf community referring to the youth. When a group of 'groms' get together, they are referred to as a 'GROM SQUAD'.  Our goal is to style out the groms in your community by sharing the stoke of Southern California culture.